Building a Beautiful Business, leading not just efficiently, but beautifully, is a daily practice that requires trust, intimacy, and community.
A different kind of online learning. A vibrant community of peers. Dynamic, responsive content. And the only way to truly transform—powerful emotions.
Inspired by and built on the collective intelligence of the House of Beautiful Business (HoBB) community.
Guided by humans. Aided by AI. Made for you.
All you need: 2 hours a week.
The Beautiful Business School opens its doors on February 5, 2026.
Be part of the inaugural class!
And earn a Certificate of Completion in Beautiful Business Leadership.
Online
February 5 - March 19, 2026 (7 weeks)
Weekly schedule
Friday-Thursday: Self-learning in dialogue with AI
Thursday: 90 minute live peer forum online, 12 pm EDT / 5 pm GMT / 6 pm CET
Friday: Content drop (video, essay, reading materials, prompts)
Price
€495 + VAT (inaugural class discount of 50% off the original €990!)
AI is remaking the world of work at astonishing speed, taking on tasks once performed by humans. But while machines may analyze, optimize, and even “think,” they cannot imagine, foster intimacy, or lead beautifully.
Even before AI, our workplaces were strained: belonging was often hollow, empathy was in short supply, imagination was stifled, and meaning was often lost in the race for efficiency.
Now, as intelligent systems take on more and more of what we once did ourselves, the pressure on human leaders is greater than ever.
These aren’t abstract observations—data shows just how urgently leaders are being tested.
→ 92% of executives believe AI adoption will fundamentally redefine leadership roles in their organizations (Gartner, 2025).
→ 76% of employees say they expect their leaders to demonstrate greater emotional intelligence as AI scales (Gallup, 2024).
→ Fortune Magazine reports 42% of employees say their stress is induced by fear and uncertainty in the world, and 68% report a dip in productivity, according to a July 2025 study.
→ A recent MIT study on generative AI warns that short-term productivity gains come at the cost of diminished reasoning, imagination, and memory.
As machines optimize everything they can, the most important work for us humans will be the kind of work that must be done beautifully rather than efficiently—work that connects, creates, and regenerates, not merely extracts.
Human qualities remain essential for organizations and individuals to thrive in the long term: imagination, creativity, empathy, resilience, and critical thinking. But these qualities must now be cultivated in symbiosis with technology, as we increasingly co-exist, co-evolve, and co-create with AI.
Drawing from ten years of groundbreaking work by the House of Beautiful Business and its community of more than 30,000 professionals worldwide, this new online learning program offers orientation in a time of uncertainty and confusion, and provides you with a comprehensive, decidedly humanist playbook for thriving in a more-than-human world.
In The Beautiful Business School, you’ll learn to actively recognize and cultivate beauty in business—shifting from confusion to clarity, from isolation to connection, and from routine to renewed purpose.
Over the course of six weeks, you’ll embark on a deep, dynamic journey into the art and practice of beautiful business.
Through live sessions, expert guidance, a curated library of House of Beautiful Business resources, and interaction with both a custom AI agent and a vibrant global community of peers, you’ll develop the creative insight and human leadership needed to navigate an age shaped by intelligent machines.
This is a space to grow, reflect, and lead—by embodying the five essential qualities of a beautiful business leader:
This is a space to grow, reflect, and lead by embodying the five essential qualities of a beautiful business leader:
→ The Groundbreaker: Befriend uncertainty and work with disruption to birth new possibilities
→ The Host: Create community for the best encounters of people’s lives
→ The Sapient: Design and lead projects integrating human and artificial intelligence
→ The Curator: Curate and cross-pollinate ideas for deeper insight
→ The Creator: Develop and test prototypes that bring the beautiful business qualities into your life and business
Weeks 1-5: Introduction, Archetypes, and Project Lab
Meet the archetypes of Beautiful Leadership and assess how they play in your life and business
Develop and test a prototype that applies the beautiful business leader qualities.
Week 6: Project Expo, Integration, and Next Steps
Share and get to know your peers’ prototypes in a celebratory Expo modeled after HoBB gatherings—part symposium, part performance, with an emphasis on demonstrating the integration of archetypal skills.
Reflect on your learnings and how to integrate the qualities into your life and business.
→ Live sessions with faculty and peers: Interactive conversations and guided practices
→ Manageable time investment: 2 hours per week
→ Asynchronous weekly content: Curated readings, videos, and practices to engage with at your own pace, in dialogue with AI, deepening each topic before live sessions
→ Applied learning: Weekly practices you can apply directly in your work and life
→ Real-world cases: Drawn from the HoBB global community of leaders, artists, and innovators
→ Measured impact: Beyond participation, the program emphasizes measurable impact. Each project lab experiment is assessed not only for creativity, but also for its effect on engagement, trust, and collaboration.
→ Certificate: Earn a Certificate of Completion in Beautiful Business Leadership
The class is designed for leaders, managers, founders, solopreneurs, and investors from diverse industries, backgrounds, and generations who:
→ Seek more from their work than efficiency or bottom-line thinking
→ Are ready to move beyond business-as-usual, letting go of existing models to make space for the new
→ See business as a force for meaning-making, connection, and positive change
→ Want to learn how integrate all forms of intelligence with insights from psychology, neuroscience, behavioral science, and wisdom practices
→ Long for an authentic community of peers who share their values
It is especially relevant for:
Mid- to Senior-Level Executives
Senior directors, functional leads, and business unit decision-makers navigating uncertainty, hybrid work, and evolving team dynamics—where adaptive, human-centered leadership is most urgently needed.
Transformation and People Leaders
HR, L&D, DEI, and culture leaders developing the humanist capacities required to build future-ready, resilient organizations.
Entrepreneurs and Business Owners
Mission-driven founders balancing purpose, innovation, impact, and profitability in a rapidly shifting landscape shaped by AI and other disruptions.
Cross-Disciplinary Professionals
Artists, technologists, educators, and strategists working at the intersection of business, beauty, and imagination.
House of Beautiful Business Community Members
Past participants looking to extend the spirit, intimacy, and creativity of HoBB gatherings into their daily leadership and organizational life.
Till Grusche
German entrepreneur and the co-founder and co-CEO of the House of Beautiful Business. He has lived and worked in Amsterdam, San Francisco, London, Munich, Berlin, and Istanbul, working with organizations to blend business goals with cultural imagination and translating ideas into meaningful experiences. Earlier in his career, Till served as global head of marketing at Frog Design, VP of marketing and business Development at Huge, and chief marketing officer at Carpooling, at the time Europe’s largest ride-sharing platform. He brings to his work a punk spirit—literally: he has been the singer in a punk rock band for much of his life—which reflects his belief in authenticity and emotional intensity as engines of transformation.
Tim Leberecht
Recognized as one of the most original and passionate voices for a more humanist future of business. He is a German-American entrepreneur, curator, and author, and the co-founder and co-CEO of the House of Beautiful Business. Tim worked in Silicon Valley, as the chief marketing officer of NBBJ, a global design and architecture firm, and, from 2006 to 2013, as the chief marketing officer of product design and innovation consultancy Frog Design. He is a sought-after keynote speaker, and his two TED Talks have been viewed more than three million times to date. He is the publisher of the Beauty Shot Substack and the author of the books The Business Romantic (Harper Business, 2015), The End of Winning (Droemer, 2020), and the forthcoming Supercuration (Basic/Hachette, 2027). Tim is a BMW Foundation Responsible Leader.
Tevis Rose Trower
A leadership strategist, author, and facilitator recognized as one of the most original voices on conscious leadership. She is the founder and CEO of Balance Integration, which for over twenty years has guided senior executives and organizations—including Disney, Chanel, Bloomberg, and the NBA—in aligning culture, performance, and purpose. Tevis has designed and led programs for HBR Events, YPO, and Fast Company Innovation Festival, and previously taught Creativity in Business at New York University. Known for blending leadership science with contemplative traditions, Tevis helps leaders move beyond models and maps to meet the human being underneath. A sought-after keynote speaker, she is the author of The Game-Changer’s Guide to Radical Success and has been recognized by Forbes as a “New Millennium Guru” and “a breath of fresh air in leadership.”
